Simulation
How it works
Real interviews in.
A persona you can question out.
One participant becomes a whole population you can interview any time, grounded only in evidence a researcher has reviewed and approved.
For researchers
Intake
Collect real evidence. Upload interview transcripts (PDF, DOCX, text) or invite participants to an AI interview by voice or text. Everything is parsed into verbatim evidence chunks, the raw material the rest is grounded in.
Source & approve
The system proposes public sources that could enrich the persona. Nothing is ingested automatically. You approve, reject, or defer each one. That gate is the trust boundary.
Synthesize
Generate a persona from the approved evidence: a coherent character, a contradiction map where the evidence disagrees with itself, and full provenance back to every source.
Talk
Interview the persona by text or voice. Responses stay tethered to the evidence, and every session is saved and can be summarized.
Panels
Run a sampled synthetic audience against a concept, message, or price. Reactions are mapped to rating distributions you can calibrate against real survey data.
Focus groups
Several evidence-grounded agents discuss your questions in rounds, reacting to each other. You get a cited readout of themes and tensions.
Knowledge graph & briefing
An entity/relationship graph built over the evidence sharpens retrieval, surfaces tensions, and feeds a multi-perspective, self-graded research briefing.
For participants
If you've been invited to a study, your job is simple: have a conversation. Here's what to expect.
Get invited
You receive an invite (by email or a link) to a specific research project.
Sign in
Use the same email you were invited with. You can sign in with a one-time email link, so there's no password to remember.
See only your projects
Your portal shows only the studies you've been invited to.
Have the conversation
Speak out loud or type, whichever suits you. Plan for about 15–20 minutes. You can mute or end whenever you like.